I was really excited about moving from Airtable to SS as a paying customer.....until I tried the Excel import. I can import a large multi-worksheet excel document into airtable in 30 seconds. Airtable imports every sheet and automatically assignes the field type for me. If I want to modify the field type after import it is easy/peasy.
Importing the same spreadsheet into SS would probably take me 30 minutes. I have to go in an map every single sheet column by column. And then create another app and rinse and repeat. Just for one single spreadsheet.
That's fine for someone that wants to go through that laborious procedure.....but as the famous meme goes "aint nobody got time for that".